Joe Rogan has signed an exclusive deal with Spotify, which will see his podcast, The Joe Rogan Experience, disappear from all other platforms. The Joe Rogan Experience, an early entrant into the now-booming podcast space, has signed an exclusive multi-year licensing deal with Spotify, the parties said Tuesday. The JRE will debut on Spotify on September 1 and all of its content including Rogan’s video podcasts now available on YouTube will become exclusive to the platform near the end of the year.
The multi-year deal is believed to be worth $100m (£82 million), according to the Wall Street Journal. Rogan said, “It will remain free, and it will be the same show. It’s just a licensing deal, so Spotify won’t have any creative control over the show. They want me to just continue doing it the way I’m doing it right now. I’m excited to have the support of the largest audio platform in the world and I hope you folks are there when we make the switch!”
Joe Rogan is a US stand-up comedian and TV host-turned-provocateur, who launched his podcast in 2009 – in the early days of the medium. He invites a wide range of guests, including actors, musicians, comedians, politicians, and conspiracy theorists on the show, which has garnered a huge audience. Last year the podcast was downloaded 190 million times per month. Rogan has previously advocated for “long-form media” – and his podcast episodes regularly run to two or three hours.
Stocks fall back down to earth
Fed Chair Jerome Powell signaled the central bank would do more to help the recovery. On Tuesday, reality set in, and US stocks finished lower, seemingly unfazed by the (frankly pretty snooze-worthy) testimony from Powell and Mnuchin on Capitol Hill.
In Your Face
It is kind of surprising to see the most popular brands now sewing masks. There are now official cloth face masks featuring Anna, Elsa, Woody, Buzz Lightyear, and Baby Yoda. So if you are a true fan of the NBA, you will be scratching a logo over your mouth then.
Spotify has continued to build its podcasting auspices as it has grown. Streaming hours for podcasts on the platform grew 200% Q4 over Q4 spurred by purchases of leading studios Gimlet Media and Parcast. In February, it added Bill Simmons’ pop-culture and sports site and podcast company The Ringer.
Where’d You gone, Warren?
We know the most popular investors, Warren Buffett and Masa Son, wondering where they have gone now.
Finally, we’d like to take a minute to salute these pioneers who are turning WFH to WFC. They needed a change of scenery, and like good Americans, they took to their cars.