Fitbit’s New Tracker to Catch Attention of the Younger Audience
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The general market has loved Fitbit for what it is. It’s smart and sexy, and the functions control your overall health. The product has allowed many users to keep track of their health, and they continue to use it. Newer features in the product are always subject to curiosity as the industry keeps innovating.
Fitbit’s newer focus is its younger audience. Recognizing a huge potential in the market, Fitbit released its newest product, the Fitbit Ace, last year. The release was a huge success and now, the company is more focused on releasing devices that are kid-friendly.
Certain pictures started rolling around on social media about Fitbit’s newest release. Curious customers flocked to such posts, wondering what new features it possessed. The company itself stayed silent to maintain suspense. This is where customers were now in limbo, imagining certain features on their own. The strongest opinion to date is how the new product will be part of the Fitbit’s Ace line.
However, the rumors were cleared up when the company released its new product to be a tracker with a bigger screen instead of a smart brand like the Ace. It is as big as a wristwatch, and the screen is available in two colors that include blue and pink. Stereotypical colors, yes, but the demand remained high as more and more people signed up for early subscriptions to the product. There are no further details about the rest of the features of the device besides the gender-oriented colors and the size of the screen.
Due to the target audience, it is assumed the product would be highly durable since kids are more prone to break things. It will also be water-resistant. Rumors say that it will also track sleep time as well as the kid’s whereabouts. Other activities like playtime will be tracked by the device’s smart sensors.
Battery life has always been a cause for frowns in a lot of people. Hopefully, the company will realize the complaint and either offer long battery life or add extra features to make customers happy.
Younger audiences are excited about the release of the new product, and recent posts online clearly state that. They are describing the design as cool and perfect for physical activities. When the company plans to release the product is still a mystery, but we can assume it would be an immediate hit among the younger customers.