Spotify Expands AI Playlist Feature to New Markets
Spotify, the Swedish streaming giant, is expanding its AI Playlist feature to four new markets, including the United States and Canada. This feature allows premium users to create personalized playlists using generative artificial intelligence.
AI Playlist: Personalization at Your Fingertips
AI Playlist, which is currently in beta, enables subscribers to tailor their music selection by providing additional text prompts. This feature uses artificial intelligence to generate playlists that align with users’ preferences and refine them based on specific requests.
Growing Market Competition and Subscriber Growth
Spotify’s expansion of AI Playlist comes amidst heightened competition from rival services such as Apple and Amazon.com. By incorporating AI into its app, Spotify aims to attract and retain subscribers by enhancing user experience.
AI Capabilities: Not Just Music
While AI Playlist is primarily geared towards music recommendations, it is worth noting that Spotify also offers other AI-powered tools. “Daylist” is a personalized playlist that offers fresh music recommendations daily, while “AI DJ” creates music selections based on users’ listening habits.
Financial Performance and Growth
Spotify’s subscriber growth has been steady, with paying subscribers increasing by approximately 12% year-over-year to 246 million during the second quarter. This growth highlights the company’s continued success and the rising demand for its streaming services.
Disclaimer
It is important to note that the AI Playlist feature is still in beta testing. As such, it may not produce results for non-music-related queries, such as current events or specific brands.
